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For employers, the best job posting site depends on the type of role, how quickly you need to hire, and whether you want a high volume of applicants or a more targeted candidate search. For posting local roles and receiving direct applications, Gumtree is a familiar option, and OK is another UK marketplace worth comparing. For specialist or senior roles, dedicated recruitment platforms may reach candidates more effectively.
Here's how the main job posting sites compare, along with how to choose the right one for your hiring needs.
| Platform | Best for | Key strengths | Things to consider |
|---|---|---|---|
| Gumtree | Posting local, part-time and casual roles | Free or low-cost postings, local reach, direct applicant contact | Less suited to specialist or senior recruitment |
| OK | An additional platform for local job postings | Straightforward posting process | Smaller candidate pool in some areas |
| Indeed | Reaching a very large volume of candidates | Huge reach, sponsored listing options for visibility | High volume can mean more unsuitable applications to filter |
| Reed | Posting structured roles with established reach | Long-established UK job board, broad candidate base | More geared towards traditional employment than casual roles |
| Reaching professional and senior candidates | Combines job posting with professional networking | Less suited to casual, local or entry-level roles | |
| CV-Library | Searching CVs directly as well as posting | Employers can search the CV database proactively | More geared towards traditional employment searches |
Gumtree suits employers hiring for local, part-time or casual positions, since postings are often free or low-cost and reach a local audience quickly. Applicants typically contact you directly, which can mean a faster route to filling a role than a formal application system, particularly useful for urgent or short-notice hiring needs.
OK is a further UK marketplace and classifieds platform worth considering alongside the bigger names, particularly if you want your posting visible to more local candidates. It offers a fairly simple posting process. As a smaller or newer platform in some areas, the candidate pool may be smaller, so it tends to work best alongside an established platform.
Indeed's reach means a posting can generate a high volume of applications quickly, which suits roles where you want a wide pool to choose from. Sponsored listings can improve visibility further, though managing a larger volume of applications takes more time to filter.
Reed suits posting more traditional, ongoing positions across a range of industries, with an established candidate base built up over many years.
LinkedIn's combination of job posting and professional networking makes it a strong option for reaching experienced or senior candidates, particularly where company reputation and networking matter to the hiring process.
Beyond posting a role, CV-Library lets you search its CV database directly, which can be useful if you want to proactively approach candidates rather than waiting for applications.
A few factors are worth thinking about:
Gumtree tends to suit particular hiring situations. It can be a good option when you:
There's no single best job posting site in the UK — it depends on the type of role, how quickly you need to hire, and how targeted a candidate pool you're after. Gumtree and OK are both reasonable starting points for local, low-cost postings, while Indeed, Reed, LinkedIn and CV-Library each suit different hiring needs. Many employers use a mix depending on the role.
What's the best job posting site in the UK? It depends on the role. Gumtree suits local, part-time and casual postings, while LinkedIn or CV-Library suit more senior or specialist hiring.
Are there other platforms besides Gumtree for posting jobs? Yes — OK is another UK marketplace worth considering, along with Indeed, Reed, LinkedIn and CV-Library, depending on the role.
Is it free to post a job listing? Some platforms, including Gumtree, often allow free or low-cost postings, particularly for local or casual roles, though this can vary by category and platform.
How quickly can I expect applications after posting? This varies by platform and role, but direct-contact platforms like Gumtree can sometimes generate quicker responses than formal application systems.
Should I post on more than one platform? Many employers post on a mix of platforms, particularly a local option alongside a broader job board, to widen candidate reach.
How do I manage a high volume of applications? Setting clear criteria in your job description upfront can help reduce mismatched applications, and responding promptly helps keep the process moving.
Which platform is best for posting a local, part-time role quickly? Gumtree is widely used for this, since postings are often free or low-cost with direct applicant contact.









