Indeed
Senior Digital Marketing Executive
Team: **Digital Marketing**
Ref.: **VN995**
Type: **Permanent**
Location: **Hatfield**
**Senior Digital Marketing Executive**
**Contract type:** *Permanent*
**Location:** *Hatfield (Hybrid working -- 3 days in the office)*
**Working hours per week:** *40 hours*
**Level:** *Associate*
**Application closing date:**Friday 1st August 2025
**About us**
Our mission is to deliver joy in every shop, through unbeatable choice, unrivaled service, and reassuringly good value.
We're **Ocado Retail** , a market-leading, joint venture between Ocado Group and M\&S and the world's largest dedicated online supermarket **ocado.com** . Not only is Ocado.com the only place to shop a full range of M\&S food online, but it's also the home to the widest online supermarket range in the UK and champion of small, independent brands. We're also the brains behind **Zoom by Ocado**, our same-day grocery delivery service.
**About the team and the role**
The Digital Marketing team is responsible for new customer acquisition across all channels. The Senior Digital Marketing Exec will develop and execute new customer acquisition campaigns across Paid Social and support our Affiliates programme. This hands-on role requires in-depth digital marketing expertise, experience supporting performance focused campaigns across social media and affiliate, management of multi-million pound annual budgets and a can-do attitude.
A key aspect of the role is supporting the Paid Social Manager to execute and optimise campaigns primarily on Meta, as well as other platforms e.g. TikTok, Influencers, Pinterest etc. to acquire new customers at scale. They will work closely with both our internal and external creative agency partners, media agency and publisher partners to both execute and optimise digital campaigns that align with our strategic goals of driving new customer acquisition, ROAS and LTV.
This role also supports the Affiliate Manager in the set-up and execution of affiliate and influencer focused campaigns that drive business KPIs. This involves coordinating teams internally to both execute marketing leading campaigns, and ensure the correct value is attributed to the channel's performance.
**What you'll do**
* Campaign management \& execution
* Work with our agency and media publisher to plan, implement, and optimise digital campaigns
* Generate an in-depth understanding of the Ocado customer segments, what makes them tick and how we can acquire and retain more of our priority segments
* Gain an understanding of audience targeting strategies across different parts of the funnel
* Creative asset management for the Digital Marketing team, working closely with channel owners and creative for delivery on Affiliates and Paid Social
* Ad-doc tasks across the wider Paid Social and Digital Team such as raising POs, invoicing, supporting where needed
* Monitor and help optimise Paid Social campaigns to improve KPIs such as Acquisition volumes and cost-per-action (CPA)
* Support the relationship with the third party Affiliate network, as well as with our Paid Social agency to plan and execute campaigns
* Optimisation and reporting
* Working with the Paid Social Manager and our agency to track and analyse campaign performance
* Pull data for daily, weekly and monthly reports
* Work with our agency to develop testing frameworks to drive performance
* Monthly creative reports which are shared with the creative team
* Align with the Affiliates Manager to optimise traffic \& revenue potential from Affiliate \& Influencer channels
* When required: reporting, measurement and insights, including platform level data, attribution modelling profitability analysis \& Econometrics
* Identify new publishers that will drive KPis for the Affiliate channel
* Collaboration and communication
* Work closely with the Affiliate Manager and support the strategic direction, laddering up to the Digital Marketing team's objectives
* Partner with Insights and the Econometric vendor on the testing roadmap for social platforms and affiliate
* Work alongside Martech for ad-tracking and attribution
* Partner with Creative and Content teams to ensure ad creative aligns with campaign objectives and brand guidelines
* Ensure that our content gantt processes are maintained and fully optimised
* Work with the AdOps team to implement campaign tracking, tag management, and ensure accurate data collection
* Develop Best practice \& industry knowledge
* Research new partners, ways of working, competitor activity, latest innovations
* Discover new ways of going to market to test and learn from, across all Affiliate and Paid Social opportunities
* Keep abreast of the latest developments in Paid Social and Affiliate marketing
* Ensure all campaigns comply with industry standards, brand guidelines, and advertising regulations.
* Stay up-to-date with industry trends, algorithm updates, and new ad formats to keep campaigns innovative and effective.
The majority of your time will be spent on Paid Social (80%) with key support extended to Affiliates (20%) to develop and grow the channel.
**Who you are**
* Proven experience of hands-on, dedicated experience managing and optimising significant budgets across both Paid Social (Meta, TikTok etc.) and Affiliate Marketing programs. Agency or in-house experience is acceptable, but scale and complexity of previous roles will be key
* Demonstrate knowledge of working with an Affiliate program including partner recruitment, negotiation, commission structures, performance monitoring and compliance
* An understanding of the the various Affiliate models
* A strong understanding of trading KPIs: CPA, ROAS, CPC, CTR, CPM, Conversion rate, margin and how to influence them
* Strong analytical skills -- the ability to interpret complex data sets, identify trends, draw actionable conclusions and translate them into clear, concise reports and recommendations
* Proficiency in Excel / Google sheets
* Previous exposure to an Econometrics model or an understanding of MMM
* Influencer marketing experience is preferred
* Qualities we are looking for: strategic thinker, results-orientated, adaptable \& agile, curious \& eager to learn, ownership \& accountability
**What's in it for you**
By joining Ocado Retail you'll have the chance to experience life at the world's largest online retailer, work with an amazing bunch of people who challenge what's possible each day, and grow your skills and career in online retail.
If that's not enough to tempt you, you'll also get access to loads of great benefits to sweeten the deal. Here's a taste of what we offer:
***Health \& Wellbeing:*** Private medical insurance with the option to add your family, Digital GP appointments, market-leading family policies, mental health support, discounted gym memberships, dental insurance, and more.
***Spend \& Save:*** Annual bonus scheme split between personal and business objectives, recognition with reward platform, up to 7% matched pension contributions, 15% Ocado discount, 20% M\&S discount, free breakfast every day in the office, electric vehicle leasing scheme and free shuttle bus from Hatfield station to the office.
***Never miss the moments that matter:***Blended/Hybrid working, 26 days holiday plus 8 flexible bank holidays, options to buy an extra holiday, 2 weeks work from anywhere, and lifestyle break opportunities.
**Our Hiring Process**
Lucky for us, we get loads of great applications and we really appreciate that so many people put the time and effort in to apply. To recognise that, we treat all applications respectfully and fairly. So, if yours stands out, you'll follow our standard hiring process -- one of our Talent Partners will talk you through this in an initial call.
**Everyone's welcome**
We're an equal opportunities employer. That means that we make sure all potential colleagues are treated fairly and equally. If you require reasonable adjustments during the recruitment process, please let us know on the application form.
Hatfield, UK
Negotiable Salary
Cranfield
English
